DANGEROUS MUSIC PRODUCTS IN DEMAND AT BUSY MUSIC PRODUCTION GROUP
April 9, 2013 — When top producers and writers collaborate in the studio with other artists—DJs and like-minded music professionals — the exposure to key pieces of gear often gets noted and talked about as one watches the other and hears just how great it sounds. This is happening at a somewhat alarming pace with Dangerous Music equipment at The AND Group, a collection of music management and media companies who are working with some of today’s top music insiders and hit makers.
“We’re a hybrid between a traditional artist management company, a publishing licensing company, and an experiential marketing company for brands,” says company co-founder Lucas Keller. “The marketing we do is specific to music and entertainment, a field that we already understand well on the management side. We started The AND Group last summer as a boutique company, but additionally we have access to licensing in TV and film, the commercial ad world, and directly to brands.”
Their artists are loving the Dangerous gear already, “I haven’t found anything out there like Dangerous Music. Their D-Box ties my whole studio together,” says multi-Grammy winner David Hodges (Evanescence, Carrie Underwood, Kelly Clarkson, Celine Dion, Christina Perri). “As a monitoring system, it is intuitive and versatile, clean and powerful. As a summing unit, it gives a warmth and clarity to everything I work on — from pop tracks to country sessions, to rock mixes. The fact that I get two vital pieces of hardware in one without sacrificing any quality makes the D-Box a must-have.”
Keller adds, “Some of our artists are using the Dangerous gear in the studio and we are introducing it to some of the other artists we manage when they get together with those guys. I’m about to get our client, DJ LA Riots, turned onto Dangerous Music too, as there’s a need for gear of this quality in the DJ world. We are finding that a lot of our guys that we put together, they go in the studio with someone like David Hodges or Nolan Lambroza (Pit Bull, Christina Aguilera, Justin Beiber), and afterwards they are asking about getting the Dangerous gear for themselves. There’s a hundred pieces of rack gear in the studio and they say: ‘Hey, I was at Hodges’ place today, tell me more about Dangerous Music’ — which I found exciting! I actually am getting lots of calls and emails from our artists about Dangerous gear and wanting to put it into their own studios and production work flow.”
Other artists at The AND Group also love the gear, “The Dangerous D-Box brings depth and adds tasteful separation that you simply can’t achieve in the box,” states PJ Bianco (Demi Lovato, Sean Paul, Mýa, Iyaz, Jonas Brothers). And Steven Miller adds, “I love the Dangerous D-Box. No other unit that I’ve seen accomplishes what it does. Between the monitoring, headphone amp and summing mixer, it makes my job increasingly easier; and the music I make sounds 100-times better.” Miller has worked with Pierce the Veil, The Veronica’s, and Skillet among many other acts.
Delving into why they started The AND Group, Keller says, “Two things that I think for a lot of artists were really not available 10 years ago to align themselves with: Nobody put their music in a TV commercial, nobody did a brand presenting a tour. We wanted to bring those services in- house. The name ‘The And Group” happened by accident, we are actually three sub-companies, Milk and Honey, which is our artist management company, Third and Verse, which is our music publishing and licensing company, we have offices in New York and Nashville for that as well, and then a company called Sneakers and Bowties, which is our brand marketing company. We needed to buy a ‘.com’ so that’s how the name came about, The AND Group.”
Lucas is using the Dangerous Source monitor controller with his speakers at his desk, and agrees that having a sound controller that you can trust and will really let you hear the music track is important. “The Dangerous Source is amazing. It’s important for us that we’re listening through the right amps and monitors and systems, so we hear the music as clearly and accurately as possible. For our work with Sol Republic headphones it’s all about audio, with very, very picky DJs, who are very choosy about which headphones they’ll use or not use. And it’s all about music. We’re creating everything from commercial spots, and syncing our music in them, to doing deals directly with these guys that are DJs and producers and creatives. People are constantly listening to music at our company — we have music in the hallways!”
Check out The AND Group for more information at: https://www.facebook.com/theandgroup/info
